Abby Goldberg

Founder and President at Variant Strategies | New York, NY

Abby is a filmmaker, thought leader, advocate and strategist for social justice with over a decade of experience building and leading human rights organizations, including the Global Justice Center, Digital Democracy, and the New Media Advocacy Project (N-Map), and conceptualizing and executing various other national and international campaigns. Abby conceives and executes innovative strategies in partnership with governments, business leaders, artists, NGOs and grassroots advocates to solve the world’s most pressing problems using a diverse arsenal of advocacy tools including new technology and video.

Most recently, her work as Co-Producer and Co-Director of the We Have Rights Campaign resulted in 28 unique videos and other tools used by the ACLU, Brooklyn Defender Services, and a coalition of service providers to inform immigrants about their rights when confronted by ICE. As Deputy Director of N-Map, Abby directed and produced over two dozen advocacy videos, including one that led to the successful recognition of the UN of their role in bringing Cholera to Haiti. Abby’s work led to the organization’s recognition by Google Executive Chairman Eric Schmidt as one of ten organizations “leading the new digital age.”

At Digital Democracy, Abby was recognized as one of the Top 100 Women in Politics & Technology for developing the first mobile tool for coordinating responses to gender-based violence in Haiti’s camps. At Global Justice Center, Abby led Communications and Development in support of women’s political equality and access to justice.

Abby has consulted for UN Women, Women Donors Network, Nike Foundation, Wikipedia, ACLU, the Schusterman Foundation, and other prominent organizations. She has spoken and written extensively on the enforcement of international law and the use of media and technology in promoting social justice.

Abby holds a BA from the School of International Service at American University and lives in Brooklyn with her husband and son.